PTP-NER SCHEME (Syllabus: GS Paper 3 - Govt. Policies & Interventions) )

Context: Tribal Cooperative Marketing Development Federation of India Ltd. (TRIFED) under Union Ministry of Tribal Affairs, would be launching the phase 2 of the ‘Promotion of Tribal Products for North East Region’ (PTP-NER 2.0) scheme, from 21st September to10th November, 2023.

• In this phase, 29 districts with as many teams of TRIFED, North Eastern Handicrafts and Handlooms Development Corporation (NEHHDC) - Union Ministry of DoNER, and State Administration teams will travel the North East Region, to once again reach out to tribal artisans and showcase their cultural richness and heritage not only to the Nation but world over.

PTP-NER scheme

• About: Ministry of Tribal Affairs have launched Marketing and Logistics Development for the Promotion of Tribal Products from the North-Eastern Region (PTP-NER) for improving the lives of the talented artisans belonging to the Northeast.
• Type: Central Sector Scheme
• Aim: To strengthen livelihood opportunities for tribal artisans through increased efficiency in procurement, logistics, and marketing of tribal products from North Eastern States
• States Covered: Arunachal Pradesh, Assam, Manipur, Meghalaya, Mizoram, Nagaland, Tripura, and Sikkim
• Nodal Agency: Tribal Cooperative Marketing Development Federation (TRIFED)
• Key Features: Facilitates backwards and forward linkages through incubation support, aggregation, skill and entrepreneurship development, sourcing and procurement, marketing, transportation, and publicity
• Tribal Artisans Melas (TAMs): Central government to organize TAMs in April and May to showcase tribal products. The empanelment of tribal artisans will be done directly or through Tribal Artisan Melas (TAMs).
• Partners: North Eastern Handicrafts and Handlooms Development Corporation (NEHHDC), India Post and North Eastern State Government Departments/ Agencies.