ONE DISTRICT ONE PRODUCT (Syllabus: GS Paper 2 – Economy)

Context: Recently, UP Vishwakarma expressed gratitude to the Prime Minister for the One District One Product Scheme.

One District One Product Scheme

• About: The ‘One District, One Product (ODOP) was later launched in 2018, to help districts reach their full potential, foster economic and socio-cultural growth, and create employment opportunities, especially in rural areas.
• Funding: It is a centrally sponsored scheme to be shared by the central government and states in 60:40 contributions.
• Origin: It was launched in January 2018, by the Uttar Pradesh Government, and due to its success, was later adopted by the Central Government.

oODOP is basically a Japanese business development concept, which gained prominence in 1979.

• Nodal Ministry: Ministry of Food Processing Industries.
• Agency: Department of Commerce through DGFT is engaging with State and Central Government agencies to promote the initiative of One District One Product.
• Merged with the ‘Districts as Export Hub’ initiative: ODOP initiative is operationally merged with the ‘Districts as Export Hub’ initiative being implemented by DGFT, Department of Commerce, with the Department for Promotion of Industry and Internal Trade (DPIIT) as a major stakeholder.
• Objectives of ODOP

oAlleviate economic and regional imbalances among art producers by implementing targeted measures.

oSafeguard traditional knowledge in art and craft production, emphasizing creativity and manufacturing.

oExpand MSME sectors in all districts of Uttar Pradesh to boost local art production.

oEnhance the quality and quantity of local craft production through the development of manufacturing sectors.

oEstablish a stable marketing platform to enhance income, local employment, skills, and livelihood.