INDIASIZE INITIATIVE (Syllabus: GS Paper 3 – Economy)

Context: The government will soon launch the highly anticipated 'INDIAsize' initiative, according to the Union Textiles Minister.

INDIAsize Initiative

• About: It is led by the Ministry of Textiles, aims to create standardized measurements tailored to Indian body types.
• Current Measurement Issues: Presently, brands in India use US or UK size measurements (e.g., small, medium, large), which do not align well with Indian body types.
• Need for Indian-Specific Measurements: The discrepancy between Western body types and Indian measurements causes fitting issues and consumer dissatisfaction.
• Goal: To develop standardized body sizes to address fitting inconsistencies in the Indian apparel sector.
• Data Collection Process: The project will collect anthropometric data from over 25,000 individuals aged 15 to 65 using 3D body scanning technology.
• Benefits for Retailers and Manufacturers: The new body size chart will help both national and international retailers and manufacturers produce garments that better fit Indian body types, balancing demand and supply.
• Future Impact: INDIAsize will set a benchmark for both Indian and international fashion brands operating in India once implemented.