GREENWASHING (Syllabus: GS Paper 3 – Economy)

News-CRUX-10     23rd January 2024        
Samadhaan

Context: Consumer af fairs department will issue guidelines to prevent decep- tive or unsubstantiated envi- ronmental claims by brands in advertising, known as 'greenwashing', in the next 3-4 weeks.

GreenWashing

  • About: It is the deceptive practice of providing false information or creating a misleading impression about a company's products and their environmental impact.
  • Unsubstantiated Claims: Companies engage in greenwashing by making unsupported claims, deceiving consumers into believing their products are environmentally friendly or have a more positive impact than is accurate.
  • Tactics of Greenwashing: Employing environmental imagery, misleading labels, and concealing tradeoffs are common tactics in greenwashing, drawing parallels to the concept of "whitewashing."
  • Effects on Consumers: Greenwashing erodes consumer trust, leading to skepticism about the authenticity of green claims and potential damage to a brand's reputation.
  • Consequences for Companies: Organizations involved in greenwashing face the risk of diminished customer satisfaction, decreased brand loyalty, and potential fines from regulatory authorities.
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