Context: The Central Consumer Protection Authority (CCPA) recently announced an investigation into 20 IAS coaching institutes, accusing them of making misleading claims in their advertisements and engaging in unfair trade practices; as a result, four of these institutions have recently been fined ₹1 lakh each.
Central Consumer Protection Authority (CCPA)
o CCPA may issue directions, may also impose a penalty up to Rs 10 lakh, with imprisonment up to two years, which may go up to Rs 50 lakh, with imprisonment up to five years.
o May ban the endorser of a false or misleading advertisement from making endorsement of any products or services in the future, for a period that may extend to one year.
o The ban may extend up to three years in every subsequent violation of the Act.