Explore how globalization shaped India’s economy, culture, and society. Learn about economic reforms, FDI, cultural exchange, glocalization, and the varied impacts on women, families, and vulnerable sections in a globalized world.
Globalisation is the phenomenon of rising integration, interdependence, and interconnectedness of the global community (socially and economically).

|
Company |
Glocalization Approach |
|
McDonald's |
Adapts its menu to local tastes (McAloo Tikki in India, Teriyaki Burger in Japan) |
|
Coca-Cola |
Uses different formulas and sweeteners based on local taste preferences and health regulations |
|
IKEA |
Adapts furniture sizes to local living situations (bigger beds/kitchens in the US) |
|
Netflix |
Invests in local content production (Indian movies and series, "Money Heist" in Spain) |
|
Unilever |
Has a portfolio of local brands alongside international ones, often through acquiring local companies |
|
“India is not seeking to reverse the benefits of globalization, but is asking that it be made more transparent” - Union Finance Minister Nirmala Sitharaman |
|
Sections of Society |
Key Impacts |
Examples |
|
Children |
Exposure to global culture, influence on education |
Access to global children's content like cartoons, books, and educational platforms. Adoption of global educational practices. |
|
Youth |
Access to global education and job opportunities, influence of Western lifestyle |
More opportunities for studying abroad and working with global companies; increased consumption of global brands and entertainment. |
|
Elderly |
Impact on traditional support systems, increased exposure to global health practices |
Changes in family structure with youth moving abroad for work; access to advanced healthcare technologies and practices. |
|
Vulnerable Sections (e.g., low-income groups, marginalized communities) |
Potential exploitation, but also opportunities for empowerment |
Job displacement due to competition from global markets; but also opportunities for artisanal and traditional products to reach |
The economic and social shifts that have occurred as a direct result of globalisation are also encompassed within the definition of globalisation. Consumers in today’s world have access to a diverse array of options for both the products and services they purchase. Globalization brought positive social changes in the society; however, it becomes a point of concern when an overwhelming impact of globalisation can be observed on the Indian culture and environment.
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