Context: Lessons in messaging from a tribal region in rural Maharashtra.
Challenges faced in pursuing effective vaccination: While using Information, Education, Communication (IEC) is considered as one of the most bandied-about terms in administration, certain hurdles exist -
Case study of Melghat in handling vaccine hesitancy and conducting successful vaccination: Vaccination in Melghat, nestled within a forest, a core tiger reserve and home to the Korku tribals, offers rich insights into behaviour culture and the relationship between them.