Context: The controversy that erupted over Television Rating Points (TRPs) has highlighted the fundamental lack of trustworthy data and a trustworthy voice in the Indian media landscape.
Significance of Doordarshan (DD) in contemporary times:
Issue with DD and Prasar Bharati: Dated technology and dismal social media presence make it unattractive to India’s vast new-age youth; while tight funds exacerbate the problems.
Way Forward:
Conclusion: With the pandemic still raging, a sleek, virtual conference is a good way to welcome the world to India, in preparation for 2022 and the future.