Context: Recently, the Supreme Court expanded its investigation into misleading advertisements by Fast-Moving Consumer Goods (FMCG) companies, requesting three Union ministries to clarify the actions taken to curb false campaigns affecting the public.

Fast-Moving Consumer Goods (FMCG)

• About: Also known as Consumer Packaged Goods (CPG), are products sold quickly and at a relatively low cost.
• Factors: Population growth, urbanization, rising disposable incomes, technological advancements, and changing consumer
• Characteristics of the FMCG Industry: The FMCG industry is characterized by high-volume sales, quick inventory turnover, and various products catering to consumer needs.
• Range of Products: These goods include essential everyday items such as food and beverages, toiletries, cleaning supplies, and other low-cost household items.
• Importance of FMCG in the Economy: The FMCG industry is a vital component of the global economy, contributing significantly to a country's Gross Domestic Product (GDP) and job creation.
• Generating Demand: FMCG generates demand for a range of products and services, further stimulating economic activity and growth.

Context: Recently, the Supreme Court expanded its investigation into misleading advertisements by Fast-Moving Consumer Goods (FMCG) companies, requesting three Union ministries to clarify the actions taken to curb false campaigns affecting the public.

Fast-Moving Consumer Goods (FMCG)

• About: Also known as Consumer Packaged Goods (CPG), are products sold quickly and at a relatively low cost.
• Factors: Population growth, urbanization, rising disposable incomes, technological advancements, and changing consumer
• Characteristics of the FMCG Industry: The FMCG industry is characterized by high-volume sales, quick inventory turnover, and various products catering to consumer needs.
• Range of Products: These goods include essential everyday items such as food and beverages, toiletries, cleaning supplies, and other low-cost household items.
• Importance of FMCG in the Economy: The FMCG industry is a vital component of the global economy, contributing significantly to a country's Gross Domestic Product (GDP) and job creation.
• Generating Demand: FMCG generates demand for a range of products and services, further stimulating economic activity and growth.

FMCG Industry in India

• About: The FMCG sector is the fourth-largest sector in the Indian economy.
• Urban vs. Rural Contribution: In 2022, the urban sector accounted for 65% of the overall annual FMCG sales, while rural India contributed over 35%.
• Product Category Breakdown: Household and personal care products make up 50% of the industry’s sales, healthcare claims 31-32%, and food and beverage products account for the remaining 18-19%.
• Employment Statistics: It provides employment to around 3 million people, accounting for approximately 5% of the total factory employment in India.