PM Ekta Malls – Boosting ODOP, GI Products & Local Handicrafts Across India

Discover PM Ekta Malls – a Government of India initiative under SASCI 2023-24 to showcase One District One Product (ODOP), Geographical Indications (GI), and traditional handicrafts, providing market linkages and national exposure for local artisans.

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Context

  • Recently, in a major boost to indigenous crafts and district-specific products, the Government of India approved the construction of PM Ekta Malls in 27 States under the Scheme for Special Assistance to States for Capital Investment 2023-24 (SASCI). 

About PM Ekta Malls

  • To provide a national platform for showcasing products under One District One Product (ODOP), Geographical Indications (GI), and traditional handicrafts.

Objective

  • Enhance market linkages and increase visibility for local artisans and craftsmen.
  • Offer a unified retail and cultural experience, with dedicated space for each State and Union Territory to display their unique products. 
  • A total of 5,000 crore was allocated for FY 2023-24 under Part VI of the Scheme for Special 
  • Assistance to States for Capital Investment (SASCI). The scheme is administered by the Department of Expenditure, Ministry of Finance. 
  • Follows a first-come, first-served funding model. 
  • States are required to provide land either free of cost or at their own expense.

About SASCI

  • Launched by Ministry of Tourism, to develop iconic tourist centres across India with end-to-end infrastructure, branding, and marketing at a global scale

Salient Features

  • Provides funding support to State Government proposals. 
  • Leverages quality expertise for design, development, and maintenance. 
  • Projects are shortlisted based on State Government proposals. 
  • Projects must be developed and completed within a maximum period of two years. 


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