Digital-native demographic cohort born 1997–2012 — now entering electoral politics with social media-first engagement strategies.
The rise and subsequent ban of the Cockroach Janta Party demonstrated Gen Z's ability to leverage social media platforms for rapid political mobilization, gaining 2 crore followers in under 10 days while highlighting youth concerns over NEET leaks and unemployment.
|
Term |
Detail |
|
Birth Years |
1997–2012 (aged 14–29 in 2026) |
|
India Population Share |
~27% (~370 million people) |
|
Political Entry Mode |
Social media-first, digital-native democracy |
|
CJP Case Study |
2 crore followers in 10 days; zero ground presence |
|
Primary Platforms |
Instagram, X, YouTube, Telegram |
|
Key Concerns |
NEET integrity, unemployment, institutional alienation |
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