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01 June 2026 4 views

Anaemia Mukt Bharat (AMB) Strategy

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theIAShub
01 Jun, 2026
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Anaemia Mukt Bharat (AMB) Strategy
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National multi-sectoral initiative targeting anaemia reduction across all age groups through supplementation, fortification, and behaviour change — a critical nutrition intervention.

Why in News

NFHS-6 shows Iron Folic Acid (IFA) supplementation for 100+ days during pregnancy rose to 54.9% (from 44.1%), reflecting the impact of the Anaemia Mukt Bharat strategy.

Key Facts

  • Launched: 2018 by the Ministry of Health and Family Welfare under POSHAN Abhiyaan.
  • Objective: Reduce anaemia prevalence by 3 percentage points per year among children, adolescents, and women of reproductive age.
  • Target groups: Children (6-59 months), adolescents (10-19 years), pregnant and lactating women.
  • Six-fold strategy: (1) Prophylactic IFA supplementation, (2) Food fortification, (3) Deworming, (4) Intensified year-round Behaviour Change Communication (BCC), (5) Testing, and (6) Mandatory provision of IFA at public health facilities. (UPSC Mains Usage: Links to SDG 2.2 — ending all forms of malnutrition, including anaemia; GS2 Nutrition Policy.)
  • NFHS-6: 9% of mothers consumed IFA for 100+ days; 37.8% for 180+ days (up from 26.0%).
  • Weekly Iron Folic Acid Supplementation (WIFS): Targets adolescent girls through schools and Anganwadi centers.

Quick Revision Box

Term

Detail

Launch Year

2018

Parent Programme

POSHAN Abhiyaan

Target Reduction

3% per year

IFA 100+ Days (NFHS-6)

54.9% (up from 44.1%)

IFA 180+ Days (NFHS-6)

37.8% (up from 26.0%)

Adolescent Programme

WIFS (Weekly IFA Supplementation)


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