Zero Poverty Campaign

Uttar Pradesh launches the Baba Saheb Dr. Bhimrao Ambedkar Zero Poverty Programme to ensure no family is left behind. The initiative focuses on skill development, industrial growth, and universal access to government welfare schemes. A digital platform supports outreach and feedback, with Raghauli village becoming the first poverty-free model.

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Context

  • Recently Uttar Pradesh Government emphasised more on Skill development, Industrial growth for achieving Zero Poverty Campaign.

About

  • The Chief Minister of Uttar Pradesh has announced that the 'Zero Poverty Programme' being launched in Uttar Pradesh will be known by the name of Baba Saheb Dr. Bhimrao Ambedkar . 
  • The objective of this program is that no person in Uttar Pradesh should be deprived of basic facilities and the poor and marginalized communities should be linked to all government schemes
  • In every Gram Panchayat, 20-25 such families will be identified, who are still deprived of the facilities. 
  • The state government will work to provide all the government facilities like Pradhan Mantri Awas Yojana, toilets, drinking water, electricity, gas connection, Ayushman card, pension schemes to such families . 

Major Developments

  • Guaranteed skill training initiative was launched on July 21, 2025, the campaign now provides guaranteed skill training to heads of 300 identified poor families as part of its first phase
  • Training will cover seven focus areas including hospitality (housekeeping, guest handling), and will also include language skills to enhance employability 

Supporting Infrastructure

  • A portal named Zero‑poverty.in functions as the central portal; each participating department has its own microsite (e.g. rd.zero‑poverty.in for rural development)
  • The Users can engage via Mop‑Up (data capture) and Rishta (monitoring DBT/benefit flows). Both apps support alerts and voice messages to capture feedback—even from remote areas.

Existing Success & Oversight

  • Raghauli village in Jalaun district is the first to be declared completely poverty‑free, with universal access to MNREGS jobs and electricity connections, and full coverage under relevant welfare schemes.
  • In Ballia district, over 22,600 families (~96% of the target) have been identified and marked for support; processes are expected to complete shortly.


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