Context

• Uttar Pradesh has been named joint No. 1 in the country for executing the ODOP 2024 scheme, alongside Andhra Pradesh, Maharashtra, and Punjab.

About the News

• Siddharthnagar earned a bronze award for its efforts in reviving Kalanamak rice, a GI‑tagged aromatic rice variety. Cultivation swelled from 2,000 hectares to nearly 20,000 hectares, greatly benefiting farmers.
• Since 2018, UP’s exports have nearly doubled, from ₹88,967 crore to ₹171,000 crore in FY 2023–24—ODOP products playing a central role.
• Over 200+ Common Facility Centres sanctioned, with over 100,000 artisans trained and equipped, contributing significantly to e-commerce sales (₹2 000 crore annually via Amazon & Flipkart)

About ODOP Scheme

• One District One Product (ODOP) is a flagship programme of the Government of Uttar Pradesh. It was launched in 2018, with an aim to preserve, develop and promote local arts, crafts, and traditional skills of communities.
• ODOP is aimed at creating product-specific traditional industrial hubs across 75 districts of the State that will promote traditional industries that are synonymous with the respective districts of the state.

Objective of the Scheme

• Preservation and development of local crafts/skills and promotion of art.
• Increase in incomes and local employment (resulting in a decline in migration for employment).
• Improvement in product quality and skill development.
• Transforming the products in an artistic way (through packaging, branding).
• To connect the production with tourism (live demo and sales outlet – gifts and souvenir).
• To resolve the issues of economic differences and regional imbalance.
• To take the concept of ODOP to the national and international level after successful implementation at the State level.

Transformation due to ODOP SCHEME

• The MSME sector plays an important role in the economy of the state and is a significant contributor to capital investment, production and employment. In terms of numbers of MSME units (about 46 lakh units, 8%), Uttar Pradesh stands first in the country.
• Uttar Pradesh has been a leading state in the export of handicrafts, processed food, engineering goods, carpet, readymade garments and leather products, manufactured in these MSMEs.
• Almost each district in the State has one or more unique products – be it in the handicrafts, handlooms or agriculture/horticulture produce or small enterprises, with distinct identity at national and international levels.
• For example, the silk sarees of Varanasi, the handicraft items of brass from Moradabad, the flute of Pilibhit, and Kala Namak rice from Siddhartha Nagar etc. MSMEs are best placed to manufacture and export these products at district level.
• 5 lakh youth have established their ventures under ODOP by receiving loans under Pradhan Mantri Mudra Yojana, Stand Up, and Startup India.
• Some of the popular products of certain districts including Kala Namak rice of Siddharthanagar, Terracotta of Gorakhpur, and Chikankari of Lucknow have got the much-needed impetus under the ODOP scheme.

ODOP 2.0

• Dedicated budget allocation for skill-upgrade, financing, toolkits, packaging, branding, and marketing
  
• This also includes second‑stage loans for entrepreneurs who completed the first tranche successfully
  
• It will help in launching/upgrading Common Facility Centres (e.g., in Unnao, Bijnor, Gonda)
  
• The state will provide an enhanced e‑portal for trainee selection, training collaborations, and exports push.