Vruthi’ campaign

Vruthi’ campaign: Recently Kerala has been aggressively advocating its latest campaign — ‘Vruthi’. Meaning cleanliness of the body and mind.

• About: The ‘Vruthi 2025’ campaign is a flagship initiative by the Government of Kerala aimed at achieving a waste-free, climate-resilient state.

o It serves as a key component of the broader ‘Malinyamuktham Nava Keralam’ (Waste-Free New Kerala) mission,Which emphasizes community participation, technological innovation, and decentralized waste management.

• Key Highlights of the ‘Vruthi 2025’ Campaign

o Showcasing Kerala's successful waste management practices

o Empowering Local Bodies.

o Promoting Innovation and Entrepreneurship.

o Strengthening Haritha Karma Sena: the backbone of Kerala's waste management system.

o Transforming Waste into Wealth:.

o Promoting Climate Resilience