Orange Economy

Orange Economy: Recently, at the inaugural session of the World Audio Visual and Entertainment Summit (WAVES), Prime Minister spotlighted India's emergence as a rising force in the 'orange economy'.

• About Orange Economy: Refers to the cultural and creative sectors that generate value through art, design, media, innovation, and intellectual property.

o Global Demand: Highlighted the rising international appetite for Indian films, digital content, animation, and gaming.

o Responsible Creativity: Stressed the need for ethical storytelling — creativity that enriches human values and avoids dehumanization.

o WAVES Awards Announcement: Unveiled a new WAVES Awards platform to honor excellence in global content creation.

o Cultural Showcase:Emphasized that India is a land of a billion stories, ranging from courage and science to spirituality and drama, ready to reach global audiences.

o Cinematic Legacy: Celebrated India’s journey from Raja Harishchandra to RRR's Oscar win, showcasing Indian cinema’s evolving global influence.

o Tribute to Icons: Paid homage to Indian cinematic legends like Raj Kapoor, Satyajit Ray, Guru Dutt, A.R. Rahman, and S.S. Rajamouli for elevating India's cultural identity worldwide.

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