ODOP WALL (Syllabus: GS Paper 3 - Economy)

Context:  One District One Product (ODOP) and Deendayal Antyodaya Yojna - National Rural Livelihoods Mission (DAY-NRLM) joined hands to launched ‘ODOP wall’. 

• Under this Collaboration- products are being identified from all districts to be promoted for their unique qualities and cultural significance which include various handicrafts, handloom, and agricultural products that have been associated with the identity of their place of origin. 
• This collaboration aims to drive consumers towards emporia, boosting sales and increasing the visibility SARAS products even further to promote indigenous crafts and artisans of rural SHGs women.

One District One Product (ODOP)

• About: The ‘One District, One Product (ODOP) was later launched in 2018, to help districts reach their full potential, foster economic and socio-cultural growth, and create employment opportunities, especially in rural areas.

• It is a centrally sponsored scheme to be shared by the central government and states in 60:40 contributions.
• Nodal Ministry: Ministry of Food Processing Industries.
• Merged with the ‘Districts as Export Hub’ initiative: ODOP initiative is operationally merged with the ‘Districts as Export Hub’ initiative being implemented by DGFT, Department of Commerce, with the Department for Promotion of Industry and Internal Trade (DPIIT) as a major stakeholder.                                        

• The Department of Commerce through DGFT is engaging with State and Central Government agencies to promote the initiative of One District One Product. 

• Origin: It was launched in January 2018, by the Uttar Pradesh Government, and due to its success, was later adopted by the Central Government.
• ODOP is basically a Japanese business development concept, which gained prominence in 1979.