Haat on Wheels Initiative

Haat on Wheels Initiative : Recently, on the occasion of the 11th National Handloom Day, the Ministry of Textiles, in collaboration with the National Handloom Development Corporation (NHDC), launched the innovative “Haat on Wheels” initiative. An Exclusive Handloom Expo was also inaugurated at Handloom Haat, Janpath.

• About Haat on Wheels Initiative : A mobile retail platform promoting direct-to-consumer handloom sales.

o Showcasing 116 distinct weaves from across India

o Will travel across Delhi NCR, including: Markets, Residential societies, Art and cultural zones

o Aim : Bridge the gap between weavers and urban consumers

- Promote “Vocal for Local”, sustainable fashion, and indigenous crafts

o Theme of the Year: “My Handloom, My Pride; My Product, My Pride”