Ayush Suraksha Portal

Ayush Suraksha Portal : Recently, the Ministry of Ayush launched the Ayush Suraksha Portal at Ayush Bhawan, New Delhi, as a landmark initiative to enhance consumer protection and regulatory oversight in India’s traditional medicine sector.

• About Ayush Suraksha Portal: Acts as a centralized platform to monitor misleading ads and adverse drug reactions (ADRs), integrating data from regulatory bodies like State Licensing Authorities and national pharmacovigilance centers for real-time tracking and analysis.

o Provides a user-friendly interface for citizens to directly report misleading advertisements and ADRs.

o Developed in response to a Supreme Court order from July 2024, mandating a robust system to monitor misleading ads and ADRs, with the Ministry of Ayush meeting the deadline ahead of schedule.

o Supported technically by the Central Council for Research in Siddha (CCRS), aligning the portal with national pharmacovigilance standards.

o Integrates multiple stakeholders including the Ayush division under CDSCO, Ministry of Information and Broadcasting (MoI&B), and others, enabling coordinated responses, inter-state referrals, and updates on complaint resolutions.

o Enhances governance and safety in the Ayush sector by promoting evidence-based practices and increasing transparency, boosting consumer trust in traditional medicine.