“3 by 35” Initiative

“3 by 35” Initiative : Recently, the World Health Organization (WHO) launched the “3 by 35” initiative to curb harmful consumption and enhance global public health outcomes.

• About “3 by 35” Initiative : Urges countries to increase real prices of tobacco, alcohol, and sugary drinks by at least 50% by 2035.

o Targets the generation of US $1 trillion in additional revenue over the next decade.

o Purpose: Promote health taxes as an effective tool to discourage unhealthy consumption, save lives, and raise critical public funds.

- Help countries mobilize domestic resources while advancing public health goals.

• Three Key Actions Under the Initiative: Mobilizing Countries: Engage heads of state, finance and health ministries, and civil society. Offer peer learning, strategic support, and global recognition to participating nations.

o Supporting Country-Led Policies: Provide direct technical assistance to develop tailored, evidence-based health tax strategies. Share tools, guidance, and best practices through a knowledge platform.

o Building Commitment and Partnerships: Foster inclusive dialogue, cross-sector collaboration, and strong civil society engagement. Aim to reshape public and political perceptions around health taxation and sustainable health financing.