SANATAN KHADI VASTRA (Syllabus: GS Paper 3 – Economy)

Context: Recently, the Khadi and Village Industries Commission (KVIC) has introduced a fresh collection of 'Sanatan Khadi Vastra,' offering a 20% discount on the new line.

Sanatan Khadi Vastra

• Design: The design concept for 'Sanatan Vastra' originated at the Khadi Center of Excellence (COEK) situated within the premises of the National Institute of Fashion Technology (NIFT).
• Manufacturing Process: The creation of Khadi involves no mechanical or chemical processes, distinguishing Sanatan textiles for adhering to traditional Indian methods.
• Significance
• Cultural Relevance: 'Sanatan Vastra' embodies a fusion of India's rich heritage and contemporary fashion trends, with a specific goal of captivating the interest of the youth towards Swadeshi products.
• Economic Impact: Beyond its fashion aspect, the launch holds a broader significance in enhancing the livelihoods of countless rural artisans. This initiative contributes significantly to the economic empowerment of these communities.

Khadi and Village Industries Commission (KVIC)

• About: It is a statutory body established under the Khadi and Village Industries Commission Act, 1956.
• Nodal Ministry: Ministry of Micro, Small and Medium Enterprises
• Objective: The KVIC is responsible for strategizing, advocating, and overseeing programs aimed at the growth of Khadi and rural industries in rural areas. 
• This includes planning and implementation, working in collaboration with other relevant agencies involved in rural development when required.